This collection is part of the Ronald Reagan Gubernatorial Papers and contains information regarding the participants and issues of the 1966 California gubernatorial election. The records pertain to the Republican primary and the general election contest between Ronald Reagan and Governor Pat Brown. The 1966 Campaign is composed of five series, Campaign Correspondence, Campaign Schedules, Campaign Speeches and Statements, Campaign Subject Files, and Campaign Research Materials.


Folders noted as “Open” may still contain closed material due to Deed of Gift requirements.

Collection Description

SERIES I: CAMPAIGN CORRESPONDENCE (10.2 l.ft., Box C1-C29)

The Campaign Correspondence consists of incoming and outgoing correspondence regarding a variety of campaign issues including: Civil Rights, disruptions on University of California campuses, crime and urban violence, the Vietnam War, the John Birch Society, and a proposed Redwoods National Park. In some cases, Nancy Reagan or Kathy Davis, Ronald Reagan’s secretary, wrote responses to letters when Reagan was out of town. This series also includes correspondence of William Roberts, co-owner of Spencer-Roberts, which was a political management firm hired to assist with the campaign. The material is arranged alphabetically by the last name of the correspondent.

SERIES II: CAMPAIGN SCHEDULES (.5 l. ft., Box C29)

The Campaign Schedules consist of the daily and weekly schedules of Ronald Reagan and Nancy Reagan.  The campaign schedules for events in Northern California are filed separately.  The materials are arranged chronologically.

SERIES III: CAMPAIGN SPEECHES AND STATEMENTS (.5 l.ft., Box C30)

The Campaign Speeches and Statements series consists of Ronald Reagan’s speeches and press releases issued by the Reagan Campaign.  Because Ronald Reagan composed many of his speeches by using a system of interchangeable index cards, we do not have a complete list of all campaign speeches.  The speeches were originally housed in two binders, each of which contains a subject index.

SERIES IV: CAMPAIGN SUBJECT FILES (2.1 l.ft., Box C31-Box 35)

The Campaign Subject Files consist of material pertaining to Governor Pat Brown and Reagan’s Republican Primary opponents. The files also contain information regarding major campaign issues.

The materials include inter-office Reagan Campaign memorandums, campaign brochures for Reagan and his opponents, news clippings and press releases, correspondence, and other background information compiled by the campaign staff.  The material is arranged alphabetically by folder title.

SERIES V: CAMPAIGN RESEARCH MATERIAL (1.0 l.ft., Box C36-C41)

The Campaign Research Materials consist of campaign background papers, issue statements, and a series of index cards (Boxes C38-C40) containing secondary source information regarding a variety of topics.  Much of this material was compiled by Stanley Plog and Kenneth Holden of Behavior Science Corporation of Los Angeles. This firm was hired by Spencer-Roberts and assisted with the creation of the campaign theme, the “Creative Society.”

Last Updated: 09/30/2020 09:14PM

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